{"id":1128,"date":"2022-05-28T14:20:18","date_gmt":"2022-05-28T14:20:18","guid":{"rendered":"https:\/\/gregroensch.com\/?p=1128"},"modified":"2022-05-28T14:20:18","modified_gmt":"2022-05-28T14:20:18","slug":"ea-story-project","status":"publish","type":"post","link":"https:\/\/gregroensch.com\/2022\/05\/28\/ea-story-project\/","title":{"rendered":"EA Story Project"},"content":{"rendered":"\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"508\" height=\"380\" src=\"https:\/\/gregroensch.com\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-28-at-7.06.04-AM.png\" alt=\"\" class=\"wp-image-1130\" srcset=\"https:\/\/gregroensch.com\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-28-at-7.06.04-AM.png 508w, https:\/\/gregroensch.com\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-28-at-7.06.04-AM-300x224.png 300w\" sizes=\"auto, (max-width: 508px) 100vw, 508px\" \/><\/figure><\/div>\n\n\n<p>May 27, 2022 marked the 40th anniversary of Electronic Arts.<\/p>\n\n\n\n<p>When I worked at EA (1997 &#8211; 2012), one of my favorite parts of our Creative Services department (besides the amazing people I worked with) was the Packaging Wall, where we placed (with Velcro) all the covers of the games we worked on.&nbsp;<\/p>\n\n\n\n<p>People who came by would stop at the wall and say something like, &#8220;I remember that game&#8221; &#8230; or &#8220;I didn&#8217;t know EA published that game&#8221; &#8230; or &#8220;I loved playing that game.&#8221;&nbsp;<\/p>\n\n\n\n<p>Fast forward about eight years since I left EA to start my own business, I was very thrilled to receive an invitation to lead the EA Story project. Anyone who knows me knows I&#8217;m a writer. But on this project, I was fortunate to serve as director, researcher, curator, podcast interviewer, asset wrangler, cat herder, treasure hunter, and, yes, writer.&nbsp;<\/p>\n\n\n\n<p>As it turns out, we made a Packaging Wall \u2013 an interactive-dancing-lightshow-extravaganza of a Packaging Wall, with a matching internal website on steroids.<\/p>\n\n\n\n<p>I view my work on this project as a tribute to all the people throughout the last 40 years who loved working at EA like I did.&nbsp;And I hope EA employees today (and in the future) enjoy, learn from, and are inspired by the experience as they continue to shape and reshape the company.<\/p>\n\n\n\n<p>We rolled out the EA Story project this week. And we&#8217;ll continue to update it as Electronic Arts releases new games and achieves new milestones. Many people contributed mightily to this project, and I thank them all from the bottom of my heart.<\/p>\n\n\n\n<p>Happy Anniversary, Electronic Arts.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"507\" height=\"376\" src=\"https:\/\/gregroensch.com\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-28-at-7.06.21-AM.png\" alt=\"\" class=\"wp-image-1131\" srcset=\"https:\/\/gregroensch.com\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-28-at-7.06.21-AM.png 507w, https:\/\/gregroensch.com\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-28-at-7.06.21-AM-300x222.png 300w\" sizes=\"auto, (max-width: 507px) 100vw, 507px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>May 27, 2022 marked the 40th anniversary of Electronic Arts. When I worked at EA (1997 &#8211; 2012), one of my favorite parts of our Creative Services department (besides the amazing people I worked with) was the Packaging Wall, where we placed (with Velcro) all the covers of the games we worked on.&nbsp; People who &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/gregroensch.com\/2022\/05\/28\/ea-story-project\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;EA Story Project&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[157,27,37],"tags":[52,156,155,154],"class_list":["post-1128","post","type-post","status-publish","format-standard","hentry","category-gaming","category-six-string-communications","category-writing","tag-anniversary","tag-ea-story","tag-electronic-arts","tag-game-history"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/gregroensch.com\/wp-json\/wp\/v2\/posts\/1128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gregroensch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gregroensch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gregroensch.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gregroensch.com\/wp-json\/wp\/v2\/comments?post=1128"}],"version-history":[{"count":1,"href":"https:\/\/gregroensch.com\/wp-json\/wp\/v2\/posts\/1128\/revisions"}],"predecessor-version":[{"id":1132,"href":"https:\/\/gregroensch.com\/wp-json\/wp\/v2\/posts\/1128\/revisions\/1132"}],"wp:attachment":[{"href":"https:\/\/gregroensch.com\/wp-json\/wp\/v2\/media?parent=1128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gregroensch.com\/wp-json\/wp\/v2\/categories?post=1128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gregroensch.com\/wp-json\/wp\/v2\/tags?post=1128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}